Established in 1966.

Jeffrey’s Toys, the oldest toy store in San Francisco, began as a five & dime variety store in the San Francisco Bay Area in 1938. It was called Birdie’s Variety store, named after Birdie Luhn. The store was small, but sold everything from housewares, hardware, records & even toys. After WW2, the US experienced a baby boom & everybody wanted toys! So Birdie and her husband Morton, transformed their little variety store to Birdie’s Toy House in 1953, only selling toys! Along with the thousands of servicemen returning home after the war, so did Morton & Birdie’s two sons, Manny & Joel. Manny & Joel soon joined the family business, and the toy stores grew in number. The toy store locations now included, Hayward, Berkeley, San Leandro, and Oakland! In 1966, Birdie’s Toy House was renamed Jeffrey’s Toys, renamed after Manny & Mildy’s youngest son, Jeff, and opened 4 stores in SF. Decades later, the Luhn family still owns and operates Jeffrey’s Toys at 45 Kearny Street in San Francisco!