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Voted BEST Eyewear Store in the Bay Area ’11 ’12 ’13 ’14 ’15 ’16 ’17 ’18 & ’19. At Veo we pride ourselves on 4 core values. SERVICE – We are not in the business of selling eyewear, instead like to think of ourselves being in the business of caring for our patients eyewear needs. PRICE – We don’t believe that anyone should have to over pay for premium eyewear, Although we don’t work directly with VSP to ensure that we offer the best quality for our patients, we give huge insurance discounts and we submit your out of network reimbursements on your behalf. SELECTION – Included in our 40 of the best designer eyewear collections, we proudly carry Dita, Bottega Veneta, Lindberg, Persol, Masunaga, Tom Ford, Gucci, Chrome Hearts, Gold and Wood, Oliver Peoples, Zero G, Salt, Tom Browne, to name a few. QUALITY – We are confident in our ability to match a perfect fit. All sales are final and we don’t do exchanges or refunds. But rest assured with our 90-day Dr.’s Redo policy: If your doctor changes your Rx within 90 days, Veo will make a one-time remake of your lenses at no additional cost to you.


Established in 2009.

In the late 90’s James Peo, CEO of Veo Optics, walked into an optical shop as a customer needing a repair, and while he was waiting for the optician to come out, he saw a guy and a girl aimlessly trying on glasses that just weren’t right. He asked the girl, “do you mind if I make a suggestion?” and she said, “do you work here?”, he said “YES” LOL! He asked her a little about herself and started trying on some frames. Within moments they found the perfect frame. Then the guy asked to be styled, and a legend was born. After stying over 10,000 people, James never thought that he would find his business partner, Jade Li in that store. After meeting, the two of them knew that they would create a wonderful business together, drawing from Jade’s dedication and training at the Ritz-Carlton and James’ experience as a celebrity stylist, the pair starting working together immediatly. They started a consulting business and saved enough to open up the store of their dreams, Veo Optics.

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